- Sales/Marketing: Reaching out to potential clients, offering promotions.
- Collections/Reminders: Checking overdue payments or reminding appointments.
- Customer Follow-Ups: Post-purchase check-ins, feedback surveys, etc.
Key Elements
- 
Leads List
 Usually a list of phone numbers (with optional data like names or IDs).
- 
Campaign
 A structured way to manage who gets called, how many times, and in which time window.
- 
AI Assistant
 Handles the conversation, guided by your system prompt and call script.
- 
Caller ID
 The number shown on recipients’ phones. Could be a dedicated number or your verified existing line.
Tip: Each campaign references an AI assistant. If your script changes drastically, you might create a new assistant or edit the existing one.

